Digital Audio Guide

Digital techniques as a new form of artistic production, have enabled artists to reconstruct their own mythologies. Mythology, which previously consisted of the stories of gods and goddesses, became data that constitute a part of daily life through democratization. Thus, art was stripped of its surrounding sanctity and sublimity and subsequently turned into imaginary spaces where contemporary emotions and thoughts surfaced in the corridors illuminated by electric light and neon. While bringing the notion of Hyper Digital Forces into question at Borusan Contemporary, which has been questioning the classical understanding of the museum since its foundation, the exhibition aims to bring a new perspective to the spaces of the Haunted Mansion, and it is positioned at the center of a holistic pattern formed by the solo presentations of the artists on each floor of the building. This pattern is important since it creates a conceptual framework that connects the personal interpretations that come up in different parts of the exhibition. Thus, Brigitte Kowanz's work at the starting point of the exhibition and Keith Sonnier's neon installation on the eighth floor give the viewers clues about the visual associations that have been formed.

In the area where Borusan Contemporary's cafeteria is located, there is a floor sculpture by Ayşe Erkmen that is hardly noticeable and positions itself between existence and non-existence. The multicolored structure of this work creates a network of reference lines by implying other abstract works (particularly Yağız Özgen, Niko Luoma, Sol LeWitt, and Markus Linnenbrink) observed on different floors of the exhibition. In this way, a system of coordinates parallel to the digital approaches in the exhibition makes itself clear. The interpretation of colors by different artists in their own idiosyncratic systems without referring to the external world reveals that contemporary art can be discussed on a common ground despite being produced in different continents and geographies. Thus, the simultaneous dialog established between "moving images" and "still images" draws the viewers into the midst of a visual labyrinth. The Hyper Digital Forces exhibition brings together the works of international artists who seek answers to different problems of the contemporary world without a protective network underneath them.